Blue Yonder Announces 2026 ICONic Customer Award Winners — Linfox, Conagra, HPE, and Under Armour Recognised for Supply Chain Transformation at Scale
The most compelling proof of what supply chain AI can deliver is not a vendor benchmark or an analyst report — it is a customer who has deployed at scale, measured the outcomes, and can point to specific, quantifiable improvements in the metrics that determine business performance. Blue Yonder, the AI company for supply chain, has announced the winners of the 2026 ICONic Customer Awards — presented at the annual ICON conference, held May 17–20, 2026, in San Diego, California. The ICONic Customer Awards recognise organisations delivering digital transformations with measurable impact across customer experience, cost, forecast accuracy, labour, and sustainability — the dimensions that determine whether supply chain transformation is genuinely operational or merely aspirational.
This year's four winners — Linfox (Innovation Pioneer), Conagra Brands (Supply Chain Planning), Hewlett Packard Enterprise (Traceability and Visibility), and Under Armour (End-to-End Transformation) — span logistics, CPG, technology hardware, and apparel, and collectively represent what it looks like to build a supply chain that predicts, decides, and adapts rather than one that simply reacts. Each story is different in sector and solution — but all four share the defining characteristic of ICONic recognition: transformation that delivers results that can be stated, verified, and built upon.
"We are proud to celebrate this year's winners and the impact they are delivering through their use of Blue Yonder solutions. These customers are embracing transformation while propelling their businesses forward. We are grateful to partner with them and congratulate them on this recognition."
— Brittany Easley, Chief Customer Officer, Blue Yonder
The 2026 ICONic Award Winners — Four Transformations, Four Categories, Measurable Results
Each of the four 2026 ICONic Customer Award categories reflects a distinct dimension of supply chain transformation — and each winner has delivered results in their category that set a new benchmark for what is achievable with AI-powered supply chain technology deployed at enterprise scale.
Linfox — Digital Freight Network Built on Blue Yonder Transportation Management
Linfox moved beyond a collection of bespoke, point-to-point solutions to establish a stable, reusable digital platform through its Digital Freight Network and Blue Yonder Transportation Management. The platform now processes 50,000–60,000 integration messages per day — a volume that would be unmanageable with the fragmented systems it replaced — and enables new customers to be onboarded in as little as 3–5 business days, down from several weeks previously. More than 2,500 supplier accounts are actively enabled through the customer portal, allowing suppliers to self-serve booking and track-and-trace freight operations. The combination of enterprise-grade reliability, rapid onboarding, and high-volume orchestration has set a new benchmark for what a logistics service provider's digital freight platform can deliver.
Conagra Brands — Inventory Optimisation and the Path to Agentic AI
Conagra Brands set out to reimagine supply chain planning as a modern, automated, high-trust ecosystem built on Blue Yonder — enabling the organisation to respond faster to customers, optimise inventory, and prepare for next-generation agentic AI capabilities. By scaling Blue Yonder Inventory Optimisation and reducing supply planning cycle time from two weeks to less than a week, Conagra improved agility, service levels, and financial performance simultaneously. The deliberate framing of this transformation as preparation for agentic AI positions Conagra's planning infrastructure as a foundation that will compound in value as AI autonomy in supply chain operations increases over the coming years.
Hewlett Packard Enterprise — Chain of Custody Across Critical Supply Chain Nodes
Hewlett Packard Enterprise advanced a Chain of Custody initiative designed to improve traceability across critical nodes of its supply chain — a requirement that carries particular strategic significance for a technology hardware company managing complex global supplier networks, component provenance, and regulatory reporting obligations. With Blue Yonder Chain of Custody, the initiative created end-to-end, near real-time visibility across inbound and outbound flows and enabled stronger provenance reporting for onboarded data. HPE gained broader traceability coverage and faster, smarter, and more predictable supply chain decisions — building the audit trail and data confidence that compliance and operational resilience both require.
Under Armour — Multi-Year Planning Transformation Across Demand, Fulfilment, Supply, and MFP
Under Armour is undertaking a multi-year transformation to modernise its end-to-end planning capabilities amid significant operational pressure — with a clear objective to optimise planning across all functions on a single, global foundation. Partnering with Blue Yonder across Demand, Fulfilment, Supply Planning, and Merchandise Financial Planning, the team worked to improve planning accuracy, protect consumer needs, and manage inventory more effectively across regions, channels, and stores. The transformation is set to deliver more disciplined, demand signal-driven forecasting, resulting in lower inventory, improved visibility, and a stronger global planning foundation. With that foundation in place, Under Armour is positioned to leverage AI as an informed collaborator — augmenting planners with deeper insights, highlighting risks and opportunities, and progressively automating elements of the planning process.
The Blue Yonder Platform — Predictive, Generative, and Agentic AI for the Modern Supply Chain
The ICONic Customer Awards are not simply a recognition exercise — they are a signal of where the Blue Yonder platform is heading and which customers are leading the way. Three of the four 2026 winners — Conagra, HPE, and Under Armour — explicitly frame their transformations in terms of positioning for the next phase of AI capability: Conagra is preparing for agentic AI, HPE is building the data confidence that AI-driven decisions require, and Under Armour is establishing the planning foundation from which AI collaboration will progressively extend. Linfox's Digital Freight Network is building the platform scalability that makes high-volume, data-driven orchestration possible at the pace AI-era logistics demands.
Blue Yonder describes its platform as built on decades of supply chain innovation and AI expertise — delivering predictive, generative, and agentic AI solutions that turn raw data into predictions and guidance that help supply chain teams navigate the complexity of volatile, interconnected global supply networks. The ICON conference at which these awards were presented is the flagship annual convening for the Blue Yonder community — bringing together the industry's leading supply chain minds from retail, manufacturing, and logistics for four days of shared learning, product roadmap insight, and customer-to-customer knowledge transfer.
Linfox's Digital Freight Network redefines what a logistics service provider's digital platform can do — processing 60,000 messages daily and onboarding new customers 5–7× faster, setting the new industry benchmark for freight orchestration at scale.
Conagra's halved planning cycle and Under Armour's global planning foundation both demonstrate that the supply chain enterprises gaining the most from AI are those that invested first in planning infrastructure capable of supporting it.
HPE's Chain of Custody initiative delivers the provenance reporting and near real-time end-to-end visibility that complex, global technology hardware supply chains require — and that compliance and resilience strategies increasingly demand as standard.
Key Takeaways
Blue Yonder presented the 2026 ICONic Customer Awards at ICON in San Diego — honouring Linfox (Innovation Pioneer), Conagra Brands (Supply Chain Planning), Hewlett Packard Enterprise (Traceability & Visibility), and Under Armour (End-to-End Transformation) for digital transformations delivering measurable business results.
Linfox's Digital Freight Network now processes 50,000–60,000 integration messages daily, onboards new customers in 3–5 business days (down from several weeks), and has enabled 2,500+ supplier accounts to self-serve — a logistics platform transformation that sets a new industry standard for freight orchestration at scale.
Conagra Brands halved its supply planning cycle from two weeks to under one week using Blue Yonder Inventory Optimisation — explicitly framing the transformation as preparation for next-generation agentic AI, positioning its planning infrastructure as a compounding asset as AI autonomy in supply chain deepens.
HPE's Chain of Custody initiative delivers end-to-end near real-time supply chain visibility and stronger provenance reporting, while Under Armour's multi-year transformation across Demand, Fulfilment, Supply Planning, and MFP is building the global planning foundation that will enable AI to serve as an informed collaborator across forecasting and inventory decisions. Learn more at blueyonder.com.
The 2026 ICONic Customer Awards tell a consistent story about where enterprise supply chain transformation is heading. The organisations being recognised are not simply optimising existing processes — they are building the data foundations, platform architectures, and operational capabilities that will determine which supply chains are positioned to leverage the next wave of agentic AI capability when it arrives in full force. Linfox's reusable digital freight platform, Conagra's agile planning infrastructure, HPE's end-to-end traceability, and Under Armour's global planning foundation are all investments whose returns will compound as the Blue Yonder platform's predictive, generative, and agentic AI capabilities mature. The most ICONic thing about this year's winners is that they understand that.
To learn more about the ICONic Customer Awards and the Blue Yonder supply chain platform, visit blueyonder.com.