Brandtech and Google Cloud Unite to Supercharge Gen AI Marketing with Veo 2 Integration
The Brandtech Group has announced a transformative collaboration with Google Cloud to integrate its state-of-the-art video generation model, Veo 2, into Brandtech’s generative AI marketing platform, Pencil.
The integration of Veo 2 into Pencil Pro is a major milestone in the partnership, giving marketers access to Google’s most advanced AI tools—including Gemini for text generation, Imagen 3 for image creation, and Google Cloud’s ABCD framework for video ad performance—all within one streamlined platform.
Brandtech founder & CEO David Jones called 2025 “the year of exponential scaling for Gen AI,” noting the breakthrough impact of Veo 2. “By integrating Veo 2, we are providing clients with the most advanced video generation tool available. The results are staggering, and we’re just getting started,” he said.
Japan Airlines Elevates In-Flight Entertainment with Generative AI
Japan Airlines (JAL) is one of the first brands to adopt this new capability. The airline is leveraging Veo 2 and Gemini to create AI-generated destination films for select flights in 2025, offering personalized travel inspiration through vivid, cinematic visuals of Japanese locales—right from the seatback screen.
This innovative experience is made possible by Veo 2’s ability to turn text and image prompts into high-quality videos, alongside Gemini’s scripting power. The end-to-end creative process, led by teams from Brandtech’s Jellyfish and Pencil, was completed in under 15 hours.
Minako Kent, JAL’s Managing Director of Global Marketing, emphasized, “These films help travelers plan their next journey and discover Japan’s unique destinations. AI-generated content brings a whole new level of engagement.” The in-flight films will be shown in both full-length and short-form versions tailored for platforms like YouTube.
One Interface, Infinite Creative Potential
With the integration of Veo 2, brands can now access a comprehensive creative suite within Pencil Pro, featuring Google’s AI tools, performance predictions, and creative scoring. Pencil’s RAG-enabled brand library ensures that content stays compliant with brand guidelines and Google’s ABCD framework for video ads.
New features allow not only the generation but also the distribution of assets—optimized for platforms like YouTube, Instagram, and TikTok—all from within Pencil Pro. With over 2 million ads generated to date, video remains the most in-demand capability.
Will Hanschell, CEO and Co-Founder of Pencil, said, “The addition of Veo 2 reinforces our mission to empower marketers with bold, fast, and artistic campaigns. Japan Airlines is leading the travel industry, and more brands are expected to follow.”
Global Reach and Future Access via Google Cloud Marketplace
As part of the collaboration, Pencil Pro will be made available on Google Cloud Marketplace, making it easier for Google’s clients and partners to adopt these powerful tools.
Rebecca Sykes, Brandtech Group Partner and Head of Emerging Tech, said, “Text-to-video is a game-changer for the industry. With Veo 2 now integrated into Pencil, we’re enabling the creation of Gen AI-powered TV commercials at an entirely new level of quality.”