Cisco has announced the launch of the Cisco 360 Partner Program, a new initiative designed to help customers reach transformative AI outcomes faster. The program highlights the power of Cisco’s partner ecosystem in delivering value across the AI era.

Now live after fifteen months of co-design with partners, the Cisco 360 Partner Program strengthens collaboration across developers, consultants, managed service providers, resellers, and other partner models. The goal is to better equip partners to support customers in building AI-ready data centers, future-proofed workplaces, and digitally resilient organizations.

News Summary

• The Cisco 360 Partner Program is now live, designed to deliver outcomes that only Cisco and its ecosystem can achieve together.
• New partner designations and tools make it easier for customers to identify and build the right partner teams for modern business needs.
• New resources at launch help partners differentiate, grow, and deliver greater value to customers.

Supporting Partners in the AI Era

Cisco’s success has long been built on close collaboration with its partner ecosystem. With AI reshaping enterprise priorities, Cisco is expanding how it supports partners while simplifying how customers find the right expertise across key solution areas such as security, networking, collaboration, services, and cloud and AI infrastructure.

The program is designed to provide clarity, empower partners, and drive more predictable profitability while helping customers adopt secure, agile, and scalable solutions.

“With our partners, we’ve strengthened what is already a world-class ecosystem to deliver even greater value and help our mutual customers connect, protect, and thrive.”

— Tim Coogan, Senior Vice President, Global Partner Sales, Cisco

Aligning Partner and Customer Priorities

Cisco’s AI Readiness Index highlights that being prepared for AI adoption is a competitive advantage. Meeting these needs depends on expert partners delivering the right infrastructure, services, and AI-native capabilities across the customer lifecycle.

The Cisco 360 Partner Program recognizes partner expertise and rewards value creation, helping partners deliver secure, flexible solutions that support long-term transformation.

“The Cisco 360 Partner Program helps us differentiate based on our expertise. We’re measured on the value we bring, which ultimately benefits our customers.”

— Nicko Roussos, Senior Vice President, Cisco Strategy & Transformation, TD Synnex

Key Program Enhancements

Clearer and More Predictable Earnings

The Cisco Partner Incentive (CPI) simplifies previous program elements, offering clearer earning opportunities across Cisco’s portfolio and aligning partner go-to-market strategies with Cisco’s roadmap.

Helping Customers Find the Right Expertise

New partner designations make it easier for customers to identify partners with proven sales, technical expertise, and lifecycle capabilities. These designations distinguish between registered partners, portfolio-focused partners, and those capable of delivering end-to-end solutions.

Enhanced Partner Resources

• Cisco Partner Incentive bonuses: Temporary bonuses focused on Secure Networking and Secure AI Infrastructure specializations.
• Partner Value Indexes: Expanded measurement frameworks tailored to different partner models, with aligned learning paths.
• Distributor Development Fund: A new initiative to strengthen alignment, growth, and enablement across distributors.
• Enhanced AI Assistant: A more intuitive assistant within the Partner Experience Platform to help partners work smarter and focus on customer value.

Partner Perspectives

“The Cisco 360 Partner Program was designed with partners to foster collective success, enable differentiation, and help partners scale with confidence.”

— Elisabeth De Dobbeleer, Senior Vice President, Cisco Partner Program

“This approach reflects how we engage every day — solving complex challenges and accelerating transformation to deliver measurable customer value.”

— Kevin Brown, Vice President, Partner Management, Insight

“The refinements made along the way have strengthened the overall program, and partner feedback was actively listened to throughout the process.”

— Alex Schank, Senior Partner Operations, Pomeroy Technologies

“Cisco 360 represents a high-value, outcome-based, AI-ready partner model that positions 2026 as a year of unprecedented opportunity.”

— Anurag Agrawal, Founder and Chief Global Analyst, Techaisle