Coastal has announced the launch of Waves for AI, a next-generation managed service designed to help organizations implement, govern, and scale Salesforce Agentforce and DataOps initiatives across the modern data + AI stack.

Agentforce, Salesforce’s digital labor platform, enables enterprises to augment teams with autonomous AI agents embedded directly into workflows. Through AgentExchange, customers gain access to hundreds of ready-to-use actions, templates, and topics from trusted partners, as well as pre-validated Model Context Protocol (MCP) servers that streamline secure deployment of AI-powered digital workforces.

Governance and Continuous AI Optimization

As enterprises accelerate AI adoption, ensuring proper governance, orchestration, and trust becomes critical. Agentic AI systems require ongoing tuning, behavior monitoring, prompt lifecycle management, and data integrity controls across the enterprise technology stack.

Waves for AI addresses these challenges by embedding AI specialists and AI Ops tooling to guide enterprises in scaling Agentforce effectively. The service provides:

  • Governance: Oversight of AI agent behavior, justification of actions, and alignment with ethical and business standards.
  • DataOps Optimization: End-to-end services for data pipeline management, orchestration monitoring, and embedded telemetry for high-fidelity operations.
  • Snowflake Integration: Native services that automate data quality checks, connect Salesforce and external data through Zero Copy, and govern AI model pipelines with Cortex AI and Horizon Catalog.

Unlike traditional managed services focused solely on uptime and administration, Waves for AI delivers continuous governance, optimization, and measurable business impact—operating the intelligence layer of the modern enterprise.

“Agentic AI doesn’t just add functionality—it fundamentally transforms how businesses operate,” said Eric Berridge, CEO of Coastal. “Once the agentic machine is running, it becomes a flywheel of compounding ROI. But without proper governance, monitoring, and continuous optimization, organizations face real risks—hallucinations, bias, compliance violations, and brand damage.”

“Organizations need a new labor model that unlocks the full potential of humans with AI at work. Coastal is a critical partner for identifying and developing tailored use cases with our joint customers across industries,” said Phil Samenuk, SVP of Global Alliances & Channels and Outsourcing Service Providers at Salesforce. “With Agentforce constantly evolving, Coastal’s Waves for AI highlights their commitment to ensuring success and scale for digital labor.”

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