GoCardless Brings Pay by Bank Into Sage to Ease the SMB Cash Flow Squeeze — Fintech360hub
Open Banking · SMB Payments

GoCardless Brings Pay by Bank Into Sage to Ease the SMB Cash Flow Squeeze

An expanded alliance embeds instant account-to-account payments inside Sage invoices — cutting card costs and killing manual reconciliation for small firms in the UK and Ireland.

The Brief

GoCardless and Sage are deepening their long-running partnership by building GoCardless's open banking feature, Pay by Bank, directly into Sage Business Cloud Accounting. Small businesses in the UK and Ireland can now take instant one-off account-to-account payments alongside existing Direct Debit collections — sidestepping card networks to cut single transaction costs by an average of 54%, while paid invoices reconcile automatically in the Sage dashboard.

For a small business, bookkeeping done by hand is a quiet tax on growth. Hours disappear into matching transactions against bank statements, errors creep in through manual entry, and a clear picture of cash flow stays perpetually out of reach. It is precisely this drag that GoCardless and Sage are targeting with the latest expansion of their strategic partnership.

The move plants GoCardless's open banking payment feature, Pay by Bank, natively inside Sage Business Cloud Accounting. It sits alongside the Direct Debit capabilities the two companies already offer together, adding a way to collect instant, one-off account-to-account payments straight from an invoice.

One-off payments, without the card in the middle

The integration gives Sage users across the UK and Ireland a simple, card-free route for their customers to settle bills online the moment an invoice lands. The design goal is speed at the exact point where small firms feel payment pain most acutely: charges that fall outside a regular collection schedule.

Think upfront setup fees, ad-hoc extra services, or account top-ups — the irregular charges that don't fit neatly into a Direct Debit mandate. With Pay by Bank embedded in the invoice itself, those amounts move directly from the payer's bank account to the business's, with no card details to expire, get lost, or trigger a failed attempt.

That direct account-to-account path carries a hard commercial benefit too. By routing around traditional card rails run by the likes of Visa and Mastercard, the companies say single transaction costs fall by an average of 54% — a meaningful margin recovery for firms where every credit card fee bites.

54%average reduction in single transaction costs by bypassing card networks
US$130bn+payments processed annually by GoCardless across 30+ countries
2,500+banks connected through GoCardless's open banking network

Reconciliation that runs itself

The second half of the pitch is administrative. Once a customer pays, the payment status flows automatically back into the Sage dashboard and the open balance is reconciled — no data entry, no line-by-line matching against a bank statement.

Sage's Paul Fairless, who leads fintech partner strategy and business development at the accounting software firm, frames the integration as connecting invoice creation to real-time bookkeeping in a single loop. Every hour a small business spends on admin, he argues, is an hour taken from customers and growth — and automated reconciliation hands a chunk of those hours back while sharpening visibility into cash flow.

Tom Metcalfe, GoCardless's Director of Global Partnerships, points to the same pressure from the other side of the transaction. For firms operating on thin margins, he notes, steep card fees and late-arriving payments drain resources — and pairing automated recurring collections with instant open banking payments attacks both problems at once.

Close the loop between the invoice going out and the books being updated — and cash flow stops being a guessing game. — On the case for embedded reconciliation

Pay by Bank's expanding footprint

At its core, Pay by Bank is a modern evolution of the humble bank transfer: a digital payment made directly from one bank account to another, built on open banking rails and involving no card data at any point.

That architecture is what lets businesses bypass the card networks entirely. The method has already established itself as the emerging standard for one-off payments, and its roadmap points further ahead — the solution will soon be e-commerce-ready, and the same open banking framework is set to support recurring payments in the near future.

For GoCardless, the Sage tie-up extends an already substantial footprint. The bank payment company serves more than 100,000 businesses ranging from startups to household names, processes in excess of US$130bn in payments each year across more than 30 countries, and maintains open banking connectivity to over 2,500 banks — with AI-powered tooling deployed to lift payment success rates and hold down fraud.

Key takeaways

  1. Pay by Bank goes native in Sage. GoCardless's open banking payment feature is now embedded directly within Sage Business Cloud Accounting for UK and Ireland users.
  2. One-off charges get an instant rail. Setup fees, extra services and top-ups — payments outside Direct Debit schedules — can now be collected account-to-account from the invoice itself.
  3. Skipping card networks cuts costs 54%. Routing around Visa and Mastercard reduces single transaction costs by more than half on average, with fewer first-attempt failures.
  4. Reconciliation is automatic. Paid invoices sync straight back to the Sage dashboard, eliminating manual data entry and giving firms real-time cash flow visibility.
  5. The rails keep expanding. Pay by Bank is soon to be e-commerce-ready, with recurring payments on open banking next — backed by GoCardless's US$130bn+ annual volume and 2,500+ bank connections.