Dr. Michelle Rozen Launches the Dr. Rozen Institute — Formalising Science-Backed Frameworks to Help Leaders Navigate Volatility, Drive Execution, and Perform at Scale
Talent Management / Employee Experience | 4 min read
Dr. Michelle Rozen, PhD — behavioural scientist, USA Today and Success Magazine bestselling author, change management keynote speaker, and founder of The Change Doctor Intl. Inc. — has announced the formal launch of The Dr. Rozen Institute, the research and methodology platform behind her suite of enterprise programmes in leadership performance, change management, and AI adoption. The Institute consolidates decades of original published behavioural science research — including peer-reviewed work published in the Journal of Social Sciences and two landmark quantitative studies with more than 6,000 US participants — into a single, unified platform designed to translate evidence-based findings directly into enterprise-grade frameworks that senior leaders can deploy at scale. Johnson & Johnson, Coca-Cola, Bank of America, and organisations across financial services, healthcare, and technology have already engaged Dr. Rozen's frameworks to address their most consequential leadership challenges.
"Organisations don't fail at strategy. They fail at follow-through. My research on 5,000 professionals found that only 6% consistently follow through on change commitments — and that gap is entirely behavioural. The Dr. Rozen Institute exists to close it."
— Dr. Michelle Rozen, PhD, Founder, The Dr. Rozen Institute
The Research Foundation — Where Evidence Leads the Frameworks
The Dr. Rozen Institute is built on a principle that distinguishes it from the majority of leadership methodology providers: Dr. Rozen conducted the research before building the frameworks. The findings shaped the tools — not the other way around. Her landmark research — drawn from a quantitative study of more than 5,000 professionals — found that only 6% of professionals consistently follow through on change commitments. A related study of 1,000 US adults on goal-setting behaviour and commitment levels found that of 815 people who set at least one goal in January, 93.5% had abandoned it by June — with only 53 remaining committed. These findings, published in peer-reviewed open-access journals and available for review and citation, are directly embedded in the Institute's enterprise frameworks. The Institute studies the behavioural mechanisms that determine whether organisations succeed or stall: how leaders make decisions under pressure, why people resist change, what separates high-performing cultures from those that plateau, and how the introduction of AI is reshaping the psychology of work. Dr. Rozen's most recent national study examines the emotional barriers to AI adoption in the workplace — an area she identifies as one of the most consequential and least addressed dimensions of enterprise AI transformation.
Three Enterprise Programmes and the AI Adoption Dimension
The Dr. Rozen Institute powers three enterprise programmes. The 6% High-Performance Culture System is the behavioural framework for building and sustaining organisational excellence — grounded in the finding that only 6% of professionals follow through consistently, it gives leadership teams the systems, structures, and daily behavioural architecture that separate consistently high-performing organisations from those that plateau. Alongside this, the Institute's frameworks for change management address the leadership decision-making, communication, and alignment challenges that define high-risk moments of organisational transformation — using the structured 0-10 Rule™ decision architecture that reduces inconsistency and cognitive overload in high-pressure leadership environments. The third programme area covers AI adoption — Dr. Rozen's extensive work on how AI is reshaping the psychology of work, how people think, decide, and show up every day, and how the emotional and behavioural barriers to AI adoption can be systematically addressed within organisations. Her framework provides senior leaders with a repeatable system for translating strategic AI intent into consistent organisational adoption — addressing the human side of technological change rather than the technical side.
Key Takeaways
- • Dr. Michelle Rozen, PhD (behavioural scientist; PhD in Psychology; bestselling author of The 6% Club; creator of the 0-10 Rule™; featured on NBC, CNN, ABC, FOX News; keynote speaker for Fortune 500 organisations including Pfizer and Coca-Cola) has formally launched The Dr. Rozen Institute — the research and methodology platform behind her enterprise programmes in leadership performance, change management, and AI adoption. Client organisations include Johnson & Johnson, Coca-Cola, and Bank of America.
- • Research foundation: original quantitative research with 6,000+ US participants across two landmark studies; peer-reviewed publications in the Journal of Social Sciences (publicly available and citable). Core finding: only 6% of professionals consistently follow through on change commitments; 93.5% of 815 people who set January goals had abandoned them by June. Dr. Rozen conducted the research before building the frameworks — findings shaped the tools, not the other way around.
- • Three enterprise programmes: (1) 6% High-Performance Culture System — behavioural framework for building and sustaining organisational excellence; provides leadership teams the systems, structures, and daily behavioural architecture separating consistently high-performing organisations from those that plateau; (2) Change Management — including the 0-10 Rule™ structured decision architecture that reduces inconsistency and cognitive overload in high-pressure leadership environments; (3) AI Adoption — addressing emotional and behavioural barriers to AI adoption; human side of technological change; AI reshaping the psychology of work.
- • The Institute's core thesis: organisations don't fail at strategy — they fail at follow-through. The 94% gap between intention and execution is entirely behavioural. The Institute's purpose is to bridge behavioural science and enterprise application — producing frameworks that are empirically grounded and practically deployable at the leadership level and at scale. It studies how leaders make decisions under pressure, why people resist change, what separates high-performing cultures from those that plateau, and how AI is reshaping the psychology of work.
- • AI adoption as the defining leadership challenge: Dr. Rozen's most recent national study examines the emotional barriers to AI adoption in the workplace — one of the most consequential and least addressed dimensions of enterprise AI transformation. Her framework gives senior leaders a repeatable system for translating strategic AI intent into consistent organisational adoption — addressing the fact that most AI transformations stall not at the technology layer but at the human behavioural layer. The Dr. Rozen Institute is available at drmichellerozen.com/institute.