FADEL®, a global leader in AI-driven brand compliance and licensing software, has announced the launch of FADEL AIVA™, an AI technology designed to transform how organizations manage end-to-end licensing and marketing compliance operations.

AIVA unifies FADEL’s generative, analytical, and predictive AI capabilities with purpose-built AI agents embedded within FADEL’s Brand Vision and IPM Suite solutions. Together, these capabilities enable intelligent automation across complex licensing and marketing workflows.

“AIVA represents a fundamental shift in how licensing and marketing teams operate,” said Tarek Fadel, Founder and CEO of FADEL.

“We’re moving beyond AI that simply generates insights to AI that also acts on them, helping organizations protect their brands, reduce compliance risk, and operate faster and more confidently and securely across complex global workflows.”

AIVA delivers insight with vision by detecting expired content across social platforms, combating unauthorized grey market sellers, reducing copyright infringement from licensed IP, predicting royalty billings, suggesting strategies to mitigate tariff impact, and accelerating brand compliance across products and content.

Built on the AWS Bedrock Agentic AI platform, AIVA introduces specialized AI agents that reason and act within real licensing and marketing processes. These agents streamline approvals, reduce operational risk, and accelerate decision-making without disrupting existing workflows.

Initial AIVA Agents

• AIVA Reviewer Agent: Embedded in product approval workflows, this agent reviews submissions against brand guidelines and licensing terms, validates property and product accuracy, moderates content for harmful or restricted material, and routes items back to licensees for revision or acknowledgement prior to licensor approval.
• AIVA Contract Ingestion Agent: Operating alongside FADEL’s Brand Vision and IPM Suite, this agent interprets licensing contracts, extracts rights and obligations, and automatically creates parties, deals, and royalty payment terms to enable downstream automation for brand compliance and royalty billing.

Since 2021, FADEL has delivered continuous AI innovation to improve operational efficiency and customer experience. With AIVA, the company builds on this foundation by introducing AI agents that execute directly within workflows rather than simply informing them.

FADEL’s 2026 roadmap will further expand AIVA with additional agents across licensing, royalty management, and marketing compliance, strengthening automation and governance across the entire IP lifecycle.