Fractal, a global provider of artificial intelligence solutions for Fortune 500 companies, has been awarded the 2025 Microsoft Partner of the Year Award in the Retail and Consumer Goods category. The company was recognized among thousands of Microsoft partners worldwide for its leadership in innovation and the successful deployment of customer solutions built on Microsoft technologies.
“Winning the Microsoft Partner of the Year Award for Retail & Consumer Goods is a testament to our commitment to delivering enterprise-grade GenAI solutions at scale,” said Pranay Agrawal, Co-founder and CEO of Fractal Analytics Inc. “With Azure AI Foundry as our backbone, we’ve moved beyond proof-of-concept to production-ready deployments that are transforming consumer engagement, operational efficiency, and decision intelligence for our retail and consumer goods clients.”
The Microsoft Partner of the Year Awards honor organizations that have created outstanding Microsoft Cloud applications, services, and AI-driven innovations. The 2025 awards received more than 4,600 nominations from over 100 countries. Fractal stood out for its exceptional capabilities in delivering solutions tailored to retailers and consumer goods companies.
The Retail & Consumer Goods Partner of the Year Award highlights Fractal’s ability to provide unique, scalable, and industry-defining AI solutions. The recognition reflects the company’s deep industry expertise, consistent delivery of predictable and high-quality outcomes, and strong growth driven by Microsoft’s latest technologies.
“Congratulations to all the winners and finalists of the 2025 Microsoft Partner of the Year Awards,” said Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft. “This year, our partners harnessed the transformative power of Microsoft’s Cloud and AI platforms to deliver solutions that redefine the boundaries of innovation. The 2025 honorees exemplify what’s possible when technology and vision unite to empower customers around the world.”
The announcement of the 2025 Partner of the Year Awards comes ahead of Microsoft Ignite, scheduled to take place in San Francisco from November 18–21.
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