Mappedin Appoints Aaron Fullen as Chief Revenue Officer to Accelerate Growth of Its Indoor Intelligence Platform
Mappedin, the Waterloo, Ontario-based leader in digital indoor mapping and spatial intelligence, has appointed Aaron Fullen as its new Chief Revenue Officer — a strategic hire designed to accelerate commercial growth as the company scales its AI-powered platform beyond individual buildings toward city-wide indoor mapping deployments.
Fresh off a $24.5M Series B led by Edison Partners, Mappedin is expanding its footprint across malls, airports, stadiums, campuses, and first-responder networks — and Fullen's enterprise sales pedigree positions him to drive that next chapter.
The Company: Mappedin
Founded in 2011 by CEO Hongwei Liu in Waterloo, Ontario, Mappedin is building the digital operating system for indoor environments. Its AI and LiDAR-powered platform has mapped over 10 billion square feet across 86 countries, serving customers including Simon Property Group malls, Los Angeles International Airport, Major League Baseball stadiums, and Hudson Yards.
The New CRO: Aaron Fullen
A seasoned enterprise revenue leader with deep experience across AI, SaaS, and data platforms, Aaron Fullen brings a track record of scaling global sales organizations at high-growth technology companies including ASAPP, vFunction, K2View, and Amdocs.
His appointment signals Mappedin's intent to accelerate its commercial expansion following its recent Series B financing — and his career spans multiple high-growth SaaS companies where he consistently built scalable go-to-market engines that delivered measurable commercial impact.
"His appointment signals Mappedin's intent to accelerate its commercial expansion following its recent Series B financing."
iTech360Hub Editorial
Aaron Fullen: A Career Built on Scaling Enterprise Revenue
Fullen joins Mappedin with an extensive background leading global sales and revenue functions across some of the most competitive segments in enterprise technology — AI, cloud, data, and telecommunications.
Most recently, he served as Head of Global Sales at ASAPP, an AI platform focused on transforming customer experience in enterprise environments. His background also includes an earlier stint as CRO at Amdocs, where his go-to-market strategies drove 500% revenue growth.
ASAPP — Head of Global Sales (2024–2026)
Led global sales at an AI-native platform focused on enterprise customer experience automation, building out sales motions for large-scale, mission-critical enterprise deals.
vFunction — EVP Global Sales (2022–2024)
Drove global revenue expansion for an application modernization platform, navigating complex enterprise sales cycles across financial services and technology verticals.
K2View — EVP Global Sales (2019–2022)
Expanded global sales at a telecom and enterprise data platform company, building sales infrastructure across multiple geographies and industry verticals.
Amdocs — Chief Revenue Officer (2016–2019)
Served as CRO leading go-to-market strategy that delivered 500% revenue growth and secured major enterprise clients — a testament to his ability to build and execute at scale.
SundaySky — Head of Sales, North America (2013–2016)
Grew North American bookings 15X, demonstrating his ability to rapidly scale commercial operations at growth-stage technology companies.
Why the CRO Hire Matters: The Indoor Intelligence Opportunity
The timing of Fullen's appointment is significant. Mappedin closed a $24.5M Series B led by Edison Partners — funding explicitly earmarked for scaling beyond building-level mapping toward city-scale deployments and expanding access for first responders and public safety teams.
The market opportunity is enormous: while more than 80% of the world's road network has been digitally mapped, indoor spaces remain largely unmapped. Mappedin estimates that less than 1% of global indoor space has been digitized — representing a multi-billion square foot frontier.
"More than 80% of the world's road network has been digitally mapped — yet less than 1% of global indoor space has been digitized."
Mappedin — Market Assessment
About Mappedin: Platform & Scale
Mappedin serves more than 500 customers and touches approximately one-third of Canadians and Americans every year through embedded mapping systems. The company's vision is to become the de facto indoor mapping layer that powers digital experiences, operational intelligence, and safety systems across the built world.
Series B Financing
Raised $24.5M in April 2026 led by Edison Partners, with Betatron Venture Group also participating — total funding now exceeds $61M across all rounds.
Global Scale
Platform deployed across 86 countries covering over 10 billion square feet of indoor space, spanning retail, aviation, sports venues, healthcare, corporate campuses, and public safety environments.
Safety & Emergency Response Expansion
New funding supports expanded access for first responders and safety organizations — enabling live indoor maps for emergency teams to understand building layouts in real time during crisis situations.
AI & LiDAR-Powered Platform
Mappedin's technology captures and continuously updates 3D spatial data using AI and LiDAR — enabling real-time navigation, facility operations, security response, and spatial intelligence at scale without manual redesign.
Mappedin has appointed Aaron Fullen as Chief Revenue Officer to lead commercial growth of its AI-powered indoor intelligence platform — a strategic hire following its $24.5M Series B.
Fullen brings a deep enterprise SaaS pedigree spanning ASAPP, vFunction, K2View, and Amdocs — where he achieved 500% revenue growth as CRO and 15X bookings growth at SundaySky.
Mappedin has mapped over 10 billion square feet across 86 countries and serves marquee enterprise customers including Simon Property Group, LAX, Major League Baseball stadiums, and Hudson Yards.
The indoor mapping market represents a massive whitespace opportunity: less than 1% of global indoor space has been digitally mapped, compared to more than 80% of the world's road network.
Mappedin's platform is expanding from individual buildings to city-scale deployments, with new use cases in first-responder support and public safety — broadening the company's total addressable market significantly.
With Fullen at the helm of revenue, Mappedin is well-positioned to capitalize on one of enterprise technology's most underserved markets. The convergence of AI, LiDAR, and spatial intelligence is moving fast — and the company's Series B momentum, combined with a CRO of Fullen's caliber, signals a clear intent to define the category before others can.
For more on Mappedin's indoor intelligence platform, customer deployments, and technology roadmap, visit mappedin.com.