Mistplay, a leader in the play-and-earn rewarded ad space, announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With over 20 years of experience in machine learning and advanced analytics, Jaatinen will lead Mistplay’s data science initiatives to create AI-driven solutions that enhance player engagement, optimize publisher outcomes, and unlock new growth opportunities.
As a founding member of Unity Technology’s Data Science Team, Jaatinen brings extensive expertise in scaling ad networks, predictive modeling, and automated decision-making systems. At Mistplay, he will focus on optimizing personalization and recommendation systems for players, advancing predictive tools for publishers, and guiding ethical AI and data governance practices as the company scales globally.
“I’m thrilled to be joining Mistplay at such an exciting time of growth,” said Jaatinen. “The chance to apply AI to improve how millions of gamers discover, connect, and earn rewards — while helping publishers grow their communities — is incredibly motivating. By putting data at the center of innovation, we’ll continue building on Mistplay’s legacy as a pioneer in play-and-earn.”
Mistplay CEO Tricia Han added, “Sampsa brings the technical depth and business acumen needed to scale data-driven innovation. His track record of turning complex data challenges into strategic advantages makes him the ideal leader to guide our next phase of growth, strengthening solutions for both gamers and publishers.”
Jaatinen’s appointment underscores Mistplay’s commitment to advancing AI in mobile gaming for loyalty, acquisition, and monetization. By investing in top-tier data leadership, Mistplay aims to deliver even more personalized, ethical, and scalable solutions for the millions of gamers and hundreds of publishers who rely on its platform.
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