Thrive Launches Enhanced TransformIT Platform — Bringing Enterprise-Grade AI Automation and Workflows to Mid-Market and Small Enterprises
For the majority of small and mid-market enterprises, the gap between what enterprise-grade IT automation can deliver and what they can realistically access has remained wide. Building out the workflows, tools, and expertise required to run a modern, AI-powered IT service operation independently demands capital and technical resource that most organisations at this scale simply do not have. Thrive, a global technology outsourcing provider for AI, cybersecurity, cloud, and IT managed services, has directly addressed that gap with the launch of an enhanced TransformIT platform — bringing new AI-powered automation workflows, streamlined employee lifecycle processes, and a faster path to value for organisations that have long been priced out of enterprise-grade IT operations.
Powered by ServiceNow and delivered as a co-managed platform with Thrive's dedicated team of IT experts, TransformIT is now generally available from 1 June 2026. The platform brings together the business knowledge, tools, and expert consultancy that mid-market and small enterprises need to modernise their IT operations — without building or hiring the infrastructure required to do it themselves.
"With TransformIT, we make the entry point to powerful technology accessible, simple, and manageable for organizations. By delivering AI-powered IT automation, rapid deployment, and our experts to guide the way, Thrive is helping organizations put these capabilities into practice and scale with confidence."
— Michael Gray, CTO, Thrive
The Problem TransformIT Was Built to Solve
Enterprise IT transformation — the kind that delivers meaningful improvements in service delivery, IT performance, and employee experience — has historically required three things that smaller organisations struggle to access simultaneously: a powerful ITSM platform, the expertise to configure and deploy it effectively, and the ongoing operational support to sustain and evolve it over time. Most mid-market and small enterprises can manage one or two of those requirements. Few can manage all three without a significant and sustained investment that their budgets and teams often cannot justify.
The result is a paradox: the organisations that would benefit most from modernised IT automation are frequently the ones with the least access to it. Thrive built TransformIT to resolve that paradox — doing the heavy lifting of platform configuration, workflow development, and AI automation so that mid-market customers receive the outcome of enterprise-grade IT without having to build the capability in-house. Rather than selling a tool and leaving customers to figure out implementation, Thrive acts as a co-managed partner and consultant throughout the process.
As ServiceNow's Group VP for Partner Solutions, Alix Douglas, observed: "As enterprises transition from AI ambition to AI execution, reliable platform partnerships are more important than ever. Powered by the ServiceNow AI Platform, solutions like TransformIT can help organizations modernize workflows, improve efficiency, and drive faster time to value."
What's New — Enhanced AI Automations, Workflows, and Onboarding
The June 2026 enhanced release of TransformIT introduces three distinct areas of improvement — each addressing a different dimension of the time-to-value and operational efficiency challenge that mid-market IT teams face:
New AI-Powered Automation Workflows
A new suite of AI-powered IT automation workflows is now available for TransformIT customers — pre-built and ready to deploy, based on Thrive's years of experience configuring ServiceNow for real-world managed service environments. These include automated case routing, escalation management, notification workflows, and AI-assisted service delivery — capabilities that most organisations at this scale would otherwise need months and significant investment to develop independently.
Streamlined Employee Lifecycle Processes
The update streamlines end-to-end employee lifecycle management — including onboarding and offboarding workflows that are notoriously time-consuming to configure and maintain across the mix of systems that most mid-market organisations operate. Faster, more reliable lifecycle automation reduces the manual coordination burden on IT teams and ensures that new employees are productive and departing employees are properly offboarded from day one.
Faster Deployment and Onboarding Process
A streamlined onboarding and deployment process significantly reduces the time between platform adoption and realised value. Thrive's dedicated team of IT experts works closely with each customer throughout the implementation — providing the high-touch service and strategic guidance needed to ensure the platform reflects the specific workflows, teams, and processes of each organisation rather than imposing a generic configuration that requires extensive rework.
Five Core Capabilities of the TransformIT Platform
TransformIT's enhanced platform delivers across five interconnected capability areas — each designed to give mid-market organisations access to the IT operations maturity that enterprise teams build at a fraction of the cost and complexity:
Pre-built IT automation workflows — including onboarding, offboarding, and industry best practices — ready to deploy from day one, backed by Thrive's ServiceNow expertise across hundreds of customer environments.
An enterprise-grade IT Service Management platform delivered via ServiceNow and made genuinely accessible to mid-market organisations — with the configuration, governance, and support that turns a powerful tool into a functioning operational capability.
Thrive's expert engineering team operates as a co-managed partner — always taking a consultative, white-glove approach to service that ensures the platform evolves with the customer's changing needs rather than becoming a static deployment that decays over time.
A modern self-service portal with AI-assisted issue entry improves the end-user experience and drives faster resolution times — reducing the volume of manual tickets while improving the accuracy and completeness of the information that IT teams receive when issues are escalated.
Governance and compliance tracking are built directly into the platform — not added as a separate layer — ensuring that TransformIT customers maintain audit readiness as a natural byproduct of their operational workflows rather than as a separate compliance overhead.
Thrive's NextGen 3.0 Model — IT as a Strategic Advantage, Not Just a Cost Centre
TransformIT sits within Thrive's broader positioning as a NextGen 3.0 global technology outsourcing provider — a company that has moved deliberately away from the traditional MSP model toward one that embeds AI, automation, cybersecurity, and cloud into a managed IT services foundation as a unified offering. The company's thesis is that small and mid-market organisations should not have to choose between the technology capabilities they need to compete and the budget constraints they operate within.
This philosophy is backed by significant investment. Thrive received backing from Berkshire Partners and Court Square Capital Partners in January 2025, has completed 27 acquisitions, and invested $10 million in AI development in the past year alone. The company is targeting $1 billion in revenue by 2029 — a trajectory that reflects the scale of the opportunity it sees in making enterprise-grade IT accessible to the market segment that has historically had the least access to it.
Key Takeaways
Thrive has launched an enhanced TransformIT platform — generally available 1 June 2026 — bringing new AI-powered automation workflows, streamlined employee lifecycle processes, and a faster onboarding path to mid-market and small enterprises.
Powered by ServiceNow and delivered as a co-managed platform, TransformIT gives smaller organisations access to enterprise-grade ITSM, pre-built AI workflows, and Thrive's expert engineering team — without requiring the internal capability or capital to build and run it independently.
The platform's five core capabilities — AI automation workflows, ServiceNow ITSM, co-managed services, AI-assisted self-service portal, and built-in compliance and audit readiness — are delivered as an integrated offering, not a collection of separate tools requiring internal coordination.
Thrive's NextGen 3.0 model — backed by Berkshire Partners and Court Square Capital, targeting $1B in revenue by 2029 — is built on the conviction that AI-powered enterprise IT should be accessible to the organisations that need it most, not just those with the largest budgets. TransformIT is the clearest expression of that conviction to date.
TransformIT's enhanced launch reflects a broader truth about the current state of enterprise AI: the organisations that will benefit most from AI-powered automation are not the Fortune 500 companies that already have the resources to build it — they are the mid-market and small enterprises that have historically been priced out of it. Thrive's co-managed model bridges that gap by taking the complexity of configuration, deployment, and ongoing management off the customer's plate entirely, returning the value of enterprise-grade IT without the enterprise-grade burden.
To explore TransformIT and learn more about how Thrive delivers AI-powered IT for mid-market organisations, visit thrivenextgen.com/transformit.