TeamViewer Appoints Peter Ruchatz as Chief Marketing Officer
TeamViewer, a global leader in Digital Workplace solutions, has announced the appointment of Peter Ruchatz as Chief Marketing Officer (CMO), effective September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven track record of delivering strong growth in both Enterprise and SMB segments. He will join TeamViewer's Senior Leadership Team and take charge of the global marketing organization spanning brand, product marketing, demand generation, channel marketing, and pricing.
The appointment marks a significant moment for TeamViewer as it doubles down on commercial momentum behind its TeamViewer ONE platform strategy, which aims to deliver AI-powered digital workplace capabilities to more than 620,000 customers worldwide — from small businesses to the world's largest enterprises.
Ruchatz brings more than two decades of executive experience in international software marketing at category creators and leading technology companies, including Microsoft and Salesforce. As CMO of Veeam Software, he built deep familiarity with the IT professional audience that TeamViewer serves. At Celonis, he served as SVP Demand Generation, overseeing global pipeline programs at enterprise scale. Additional leadership roles include CMO at Thinkproject and VP Marketing EMEA Central at Salesforce. As Senior Director for Business Solutions at Microsoft, he spent five years in Redmond gaining first-hand insight into the US market.
"Few executives match TeamViewer's profile as squarely as Peter does. He has repeatedly delivered outstanding results across sales-led Enterprise and product-led SMB motions. Peter knows how to structure and scale marketing organizations that win on both brand and pipeline. He will play a pivotal role in translating our TeamViewer ONE platform strategy into commercial momentum."
— Oliver Steil, CEO, TeamViewer
A Seasoned Go-to-Market Leader for a New Growth Phase
Peter Ruchatz steps into the CMO role with a clear mandate: build and scale a go-to-market motion that can capture significant market potential across both Enterprise and SMB customers globally. His appointment fills a role that had been led at the VP level since 2022, following the departure of TeamViewer's previous CMO, Lisa Agona. The hire signals TeamViewer's intent to accelerate its next phase of commercial growth, with AI innovation and expanded addressable markets at the center of its strategy.
"I'm joining one of Europe's most exciting software companies. TeamViewer has a transformative opportunity to deliver industry-leading AI innovation and to expand its addressable market meaningfully. I look forward to shaping a go-to-market motion that captures this significant potential for the next phase of growth across Enterprise and SMB customers globally."
— Peter Ruchatz, incoming CMO, TeamViewer
Ruchatz's Career Highlights at a Glance
CMO — Veeam Software
Built deep fluency with the IT professional audience — the same audience at the core of TeamViewer's customer base. Drove brand and pipeline growth in a complex Enterprise and mid-market environment.
SVP Demand Generation — Celonis
Oversaw global pipeline programs at enterprise scale for one of the fastest-growing process mining companies in the world, combining data-driven demand strategies with high-growth go-to-market execution.
VP Marketing EMEA Central — Salesforce
Led regional marketing across one of the world's most recognized CRM brands, developing expertise in both sales-led enterprise motions and high-volume SMB acquisition programs across European markets.
Senior Director, Business Solutions — Microsoft
Spent five years at Microsoft's headquarters in Redmond, gaining first-hand insight into the US market and how category-defining technology companies translate product innovation into sustained commercial growth.
About TeamViewer
TeamViewer provides a Digital Workplace platform that connects people with technology — enabling, improving, and automating digital processes to make work work better. Founded in 2005 as a remote access and support tool, it rapidly became the de facto standard for connecting to computers from anywhere and is today used by hundreds of millions of users globally.
Organizations rely on TeamViewer's solutions to prevent and resolve disruptions with digital endpoints of any kind, securely manage complex IT and industrial device landscapes, and enhance processes with augmented reality powered workflows and assistance — all while leveraging AI and integrating seamlessly with leading tech partners. The company is headquartered in Göppingen, Germany, employs around 1,900 people globally, and is listed on the Frankfurt Stock Exchange under the ticker TMV.
With Peter Ruchatz now confirmed as the incoming CMO, TeamViewer is positioning its marketing function as a key driver — not just a support function — in its next phase of growth. The hire reflects how enterprise software companies increasingly view go-to-market architecture as a strategic asset, particularly as AI-driven platforms compete for mindshare in a market crowded with both legacy players and new entrants.
For more information on TeamViewer's Digital Workplace platform, its TeamViewer ONE strategy, and how it is applying AI to endpoint management and industrial operations, visit www.teamviewer.com.